In Use - Project

An Atypical Sports Bar

COCKTAIL STOOLS IN OPERA COLOUR COBALT BY ZEPEL FIBREGUARD | PHOTOGRAPH BY JACK ROBINSON

Cobalt

Zepel FibreGuard

The Loft Bar brings a fresh perspective to sport-inspired hospitality in the heart of Christchurch, New Zealand. Redefining typical sports bars in favour of a refined, inclusive space where the atmosphere is just as important as the game.

Design studio Element 17 led the interior concept with a clear intent: to create a space that feels elevated and design-focused, without losing the social energy that sport brings.

“We wanted to create a venue where sport plays a meaningful role in the atmosphere but doesn’t dominate it,” says Naomi Edwards of Element 17. “We explored how this energy could be translated into spatial language and materiality, without falling back on masculine clichés or visual clutter.”

With this direction in mind, the design balances sport references with a sophisticated material palette. Statement pieces like the custom oversized tennis racquet chandelier offer a clever nod to the venue’s theme, while avoiding visual overload.

“This meant designing elements that would speak to a shared cultural love of sport, while also being sensitive to a broad audience by elevating the overall design to welcome guests to enjoy a game or just enjoy the atmosphere over evening cocktails.”

The aesthetic draws influence from the industrial charm of New York’s loft-style venues. Brick veneer walls and exposed timber beams contrast with layered lighting, brushed brass finishes, and a tactile mix of leather and velvet upholstery. Deep tones of navy, burgundy, emerald, and rust introduce warmth and richness to the space.

"The colour palette of rusted tones, deep navy, emerald, and burgundy bring warmth and character while evoking the grit and glamour of the city."

Naomi Edwards
BOOTH SEATING IN CORDIAL COLOUR EMERALD & COCKTAIL STOOLS IN OPERA COLOUR COBALT BOTH BY ZEPEL FIBREGUARD | PHOTOGRAPH BY JACK ROBINSON

Cobalt

Zepel FibreGuard

Emerald

Zepel FibreGuard

“The colour palette of rusted tones, deep navy, emerald, and burgundy bring warmth and character while evoking the grit and glamour of the city. Adding a subtle timeless edge without feeling overly polished.”

Zepel’s FibreGuard performance velvets feature throughout the space. An exaggerated corduroy chosen for its bold texture, retro sensibility, and durability envelopes the booth seating, while the cocktail stools wear a heavily crushed surface texture which invites a sense of softness and structure into the space.

“Material selections were made for durability, richness, and sensory appeal … retro yet luxurious velvets add to the plush texture yet make a statement around the venue.”

The Loft Bar is more than a place to watch sport, it’s designed to bring people together in a meaningful way.

“The core design inspiration came from the idea of sport as a shared cultural experience … By being intentional with every design choice, from layout and materials to the way we curated sporting elements, we were able to shape an environment that invites people in – whether they’re there for the game or not.

The result is a hospitality experience that feels fresh and relevant, reflecting how people want to connect today. It’s a social and cultural shift in what a sports venue can be: stylish, approachable, and full of genuine atmosphere.”

 

Products used:

Custom cocktail stools in Opera colour Cobalt by Zepel FibreGuard

Booth seating in Cordial colour Emerald by Zepel FibreGuard

 

Interior design: Element 17

Photography: Jack Robinson

COCKTAIL STOOLS IN OPERA COLOUR COBALT BY ZEPEL FIBREGUARD | PHOTOGRAPH BY JACK ROBINSON

Cobalt

Zepel FibreGuard

COCKTAIL STOOLS IN OPERA COLOUR COBALT BY ZEPEL FIBREGUARD | PHOTOGRAPH BY JACK ROBINSON

Cobalt

Zepel FibreGuard

BOOTH SEATING IN CORDIAL COLOUR EMERALD & COCKTAIL STOOLS IN OPERA COLOUR COBALT BOTH BY ZEPEL FIBREGUARD | PHOTOGRAPH BY JACK ROBINSON

Cobalt

Zepel FibreGuard

Emerald

Zepel FibreGuard

BOOTH SEATING IN CORDIAL COLOUR EMERALD BY ZEPEL FIBREGUARD | PHOTOGRAPH BY JACK ROBINSON

Emerald

Zepel FibreGuard

CUSTOM-BUILT TENNIS RACQUET CHANDELIER, BUILT IN COLLABORATION WITH LOCAL CRAFTSPEOPLE | PHOTOGRAPH BY JACK ROBINSON

CUSTOM-BUILT TENNIS RACQUET CHANDELIER, BUILT IN COLLABORATION WITH LOCAL CRAFTSPEOPLE | PHOTOGRAPH BY JACK ROBINSON